If you’ve been following our journey for a while now, you’ll know that WeconnectU’s entire reason for existence is solving the four main challenges of property management: compliance, manageability, scalability and profitability.

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As we head into a new year, most property managers (i.e. Community Managers of HOAs and Bodies Corporate, and Asset Managers managing investors’ rental portfolios), will be turning their attention to profitability. After all, there’s nothing that gets the excitement levels rising quite like the thought of a bumper financial year.

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The thing is: profits don’t grow because we want them to, or even because we work extra hard. Profits increase when a business achieves scalability, and – most importantly – when its clients are able to perceive increased value in services rendered. That’s one of the many reasons value is a critical theme for us at WeconnectU heading into 2024.

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Did you know? 94% of WeconnectU clients have reported improved profitability since upgrading to our solutions. Our goal is to push those figures to 100% as quickly as possible – watch this space in 2024!

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The benefits of being valued

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Fair Compensation

The unfortunate truth is that most of the effort property managers pour into their services is completely invisible to their clients. The results may be there, but without drawing specific attention to them and their influence on performance and/or risk, their value invariably flies under the radar.

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When this situation is rectified and property managers’ value is made visible, however, clients are more easily able to perceive the true worth of the services they are receiving. As a result, they are more open to paying fair compensation – a critical component of building a profitable operation.

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Click here to download your free eBook on how to end pushback on fees.

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Professional Reputation

In property management, a good reputation is literally worth its weight in gold. Not only does it attract more discerning clients seeking trustworthy professional services, it also turns those clients into brand ambassadors, actively spreading the word of your skills and value. This is a priceless driver of organic business growth, which (when handled wisely) can be directly translated into greater revenue and profits.

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Good Morale

Value isn’t just about money. Being valued also addresses a core need for every human being. Property managers that are appreciated and recognised for the difference they make are happier, more focussed, and more driven to succeed. They’re also more likely to go the extra mile for their clients, knowing that their efforts are both seen and valued. That’s a win for everyone involved.

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How to be more valued (and valuable)

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The key to being valued has two components.

‍Firstly, you need to actually be valuable – that means meeting or exceeding your clients’ needs and expectations on every level. Getting this right isn’t necessarily as simple as it seems. After all, when last did you actually analyse what your clients’ needs and expectations are? The property industry is fluid and changes all the time. It stands to reason that clients have similarly evolving requirements.

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As such, we highly recommend performing an annual customer analysis and business model review. This is a great way to ensure your services remain aligned with what the market actually wants and needs. Click here to download your free eBook on reviewing your business model.

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Secondly, to be valued, you need to make sure that your value is visible. That requires outstanding communications and reporting, preferably supported by transparent workflows that enable your clients to see exactly how much goes on behind the scenes.

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Join any of our customer success sessions to learn more about how our solutions support this, taking transparency, communications and reporting to the next level. Suffice to say we’ve done all the heavy lifting for you, organising and collating your clients’ data into world-class reports at the click of a button. The result is a seamless and ultra-professional experience that leaves your clients better informed, more confident, and fully aware of just how impactful your services are in optimising their investments.

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This not only improves clients’ perception of your value, it also builds trust and strengthens relationships. That, in turn, creates a stable and sustainable foundation on which your business – and its profits – can continue to grow.

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Join us at our annual ENGAGE online event as we explore this theme – and many others – alongside key industry role-players.

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Together, we can shape the future of property management and create an industry that is valued, valuable and deeply rewarding for all of its hardworking and committed professionals. Register to attend.